ABOUT QUEER BEACON

  • The Queer Beacon offers insights as to the representation of gays in wider released movies.

    About | F.A.Q. | E-mail

    Press CTRL + D to bookmark

Search it like you mean it:


  • Powered by Rollyo

Subscribe

Wear it proudly

For a bigger beacon:

  • GAY.COM Premium Dating - 50% Off Netflix, Inc.

The lawyer in me made me do this:

  • Queer Beacon does not claim credit for any images featured on this site unless otherwise noted. The copyright to the images on Queer Beacon belongs to its respective owner(s). Queer Beacon is not responsible for, or has control over, the content of any external web site links. Information on this site may contain errors or inaccuracies; the site's proprietor does not make any warranty as to the correctness or reliability of the site's content. If you own rights to any of the images, and do not wish them to appear here, please contact us and they will be promptly removed.

« War of the Worlds (2005) - No Gay Content - Well, sort of... | Main | Find Me Guilty (2006) - Shipwreck 0 »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfc8f53ef00d8342804fc53ef

Listed below are links to weblogs that reference Is the new ad for Dodge Caliber homophobic?:

» Paging Marc Cherry from The Malcontent
Dodge ads traditionally have been testosterone-soaked visions of trucks ("Built Ram Tough!") scaling mountains of boulders as if they were mere speed bumps. So is the new ad for the Dodge Caliber homophobic? The one where the sprite who flits about t... [Read More]

» Fairy meanness from aTypical Joe: A gay New Yorker living in the rural south.
Augusto calls this Dodge Caliber add homophobic, "I thought the ad was not nice:" It appears a "fairy" is trying to give a queer eye to the tough car, and the fairy is bumped to the sidewalk for trying to... [Read More]

» New Dodge Ad Flap from androblog.com
Unless you self-identify as a female fairy, this is funny, right? Not being a female fairy, I know I did. I also made a few points about this over at Malcontent, where apparently Im wearing out my welcome. Or maybe Mal was just having a bad mor... [Read More]

» No fun with fairy from aTypical Joe: A gay New Yorker living in the rural south.
I expected the Commercial Closet rating for the Dodge Caliber ad featuring the fairy would be "stereotype." Augusto writes to inform me that the verdict is in and I was wrong. The ad is rated "negative." Why? The ad earns... [Read More]

» The hardcore and the gentle from The White Peril 白禍
or "All the gay stuff I haven't written about for the last two weeks" or "How to be gay and annoy me" Beautiful Atrocities had this column of advice for newly minted gay men linked... [Read More]

Comments

dragonball gold

homophobic or anything else, until I read this site.

Dave

Of all the things to piss and moan about. Do you think whining about a TV ad will make it go away? Do you think that will make the gay movement suddenly be universally accepted ? If every straight person petitioned of whined about Bareback Mountain do you think they would have stopped it from being shown? Seriously, learn when someone is actually taking something away from you, and when they are saying something you don't like. But worst of all you are complaining about what you THINK they meant from that ad. People who are trying to make this a problem are the people that are the problem. Inserting their own stereotypes into another person's idea, then claiming they are some type of immoral person. Seriously if you think that guy was gay after being changed ( how can you tell ? ), that's the problem. I personally seen the commercial as saying, the Dodge was a tough car with attitude. The guy walking the dogs had meaner breeds of dogs and looked tough, after laughing at the fairies dismay, he was turned into a goodie to-shoes. To show that the fairy can turn tough things into something that isn't mean anymore. I guess what you take away from the commercial will tell you alot about yourself.

Tara

The commercial simply demostrates how the Caliber is anything but cute. By throwing the fairy into the wall it is repelling against being a cute car. and by changing what the male was wearing did not mean the fairy made him "gay" but simply changed him from rugged, to cute. This is not a question of sexual orientation but rather the difference between 'cute' and 'rugged'.

Queer Beacon

Hey Lance, interesting points (1 and 2, but not 3 ;-)

Lance E Sloan

I've seen this ad on TV before. Here's my impression:

1. The fairy is not trying to give a "queer eye" to anything. The fairy is trying to make things magical. Like what would look good in a children's story or a fantasy.

2. The fairy wasn't unable to change the Dodge because it was tough. It was because the Dodge is so good it's already "magical".

3. The fairy didn't turn the dog-walking man gay. The fairy turned him into a poorly-dressed preppy guy.

ryan

man he didnt turn gay. it turn him into a prep. dumbass.

Adam

excuse me, liposuction? gay people would fall under the american's with DISABILITIES act? what the fuck is disabled about being gay?

Liposuction

I think we'd get a lot further in these discussions if someone would PLEASE help the world decipher if being "gay" is a genetic condition (medical disfunction for lack of species propagation) or a lifestyle choice.

I don't have a problem with either but freaking decide which it is. I'm not going to vote for laws or pass judgement on anything until the "gay" community decides which. If you're born that way and it's genetic, awesome; you fall under the ADA. And you SHOULD be protected from discrimination.

As for the ad? I thought it was rather stupid and didn't think anything of it, with regards to it being homophobic or anything else, until I read this site.

Dan

Tom, you are not gay. I understand that this may seem like a small matter, and I acknowledge it is. But it is simply an example of how in some circles it is still ok to use homophobia to achieve your ends, whether it be Dodge or Senator Santorum. Lighten up? Ok that may be fair, but in an environment where it is still ok to discriminate against gays, it is something to consider. You can't be fired, evicted or denied visitation to your spouse because of who you are. I can be. My spouse can't live legally in my country because of the discrimination that exists in our laws. So all of these little things add up and contribute to the environment of discrimination. I will laugh it off when I have the same rights that you do. No hard feelings--I respect your right to disagree, but please understand the position of others who might be offended.

Tom

First thing, I do not see this as any stereo type or play on gay. I am not gay, and after reading a few replys I think you guys need to lighten up a little and quit trying to make this something it isn't. Its not about you, its about a car with an attitude. I think it is geared more towards the muscle car theme which is returning. I am straight but I do have quite a few gay friends so dont think I am knocking anyone I am just trying to keep it real.

The comments to this entry are closed.